Wednesday, 15 September 2010

You should see us now

What's with all those cheesy banners along Bay Street? I suppose they're meant to help us identify with the individual personalities of local businesses, and in the process somehow enhance the sense of community. At first glance it seems that they've received universal support, however if you look closely you'll see that there's actually only 7 or 8 faces repeated along the strip. The community 'face' of faceless corporation Nando's is particularly amusing...
On the bottom of each banner is the tag line "You should see us now" (albeit in a font too small to be readable from ground level). Stripped of its advertising agency wrapping, this seems to translate to "Port Melbourne - it's not the dump you remember". Let's look forward to a time when the town is a little more sure of itself ... and not publicly represented by a chicken burger.

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